#Utm network update

Once you’ve set up conversion goals (such as people signing up to your email list, visitors checking out your landing pages, visitors who looked for your contact page and so on) you’ll be able to accurately track conversions which will be of huge help with your testing, as well as with measuring your social media success. Here, you will be able to see basic information about your traffic, such as how much traffic you got from each link/source, as well as the quality of that traffic (what the bounce rate is, how many pages were viewed per session on average, how long the average session duration was, etc.).įurthermore, you’ll also be able to track your conversions for each link/campaign but, you first need to create conversion goals in Google Analytics. In order to see how your UTM tracking links are performing, all you need is your Google Analytics account: simply go to Acquisition -> Campaigns to see the results of each of your links. The CCTV camera on the outdoor for security concept Getty However, some tools do allow you to add more custom parameters (so you can create any UTM parameter that you personally need), as well as the “dynamic” parameters option which lets the tool make changes to your UTM links automatically, based on where you’re sharing them. These 3 are the most common parameters as they tend to offer most of the information you need to accurately track a campaign or test. Any other parameters you need to know about? Or, if you wanted to test different social media strategies, you might put your campaign as “test” to help you track the results of your different tests.

#Utm network update

This, as the name suggests, refers to the campaign you’re holding.įor example, you might share an update linking to a blog post that is part of a website promotion campaign – in this case, you might put “website promotion” as your campaign.

The third very common UTM parameter you can use in your links is “campaign”. For example, it can be social media traffic, email marketing traffic, blog traffic and so on. When you create your UTM link, you also have the option to add a medium as a UTM parameter meaning, the type of traffic you’re getting. If you want to track where your traffic is coming from, specifically – beyond just Facebook, Twitter or any other social network you’re using – you will have to provide a specific value for “source”, which will be the exact source of your traffic for example, a specific Facebook group, a certain update and so on.īasically, you can go as far as you want and track the exact source of your traffic.